When to De-Innovate Discussed

Most corporations want to innovate and spend money on research and development, realizing that they will make money in the long run if they continue to press forward. It seems these days that all of our consumer products are getting more and more complicated with more and more features. Of course, the reality is sometimes it is important to de-innovate products, and simplify them so we can lower the cost and please the most amount of people.

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